Dans la galaxie TF1, c’est le groupe aufeminin.com qui a racheté la plateforme leader YKONE pour compléter sa toile… … et offrir aux marques des dispositifs complets centrés autour de la communauté des femmes.Certainement préoccupé par la faible rentabilité du...
Un grand coup de chapeau à TF1 qui nous annonce une rentrée prometteuse et un changement radical…. Tout cela en quelques photos : celles d’un casting de rêve qui renouvelle complètement l’image de la chaîne. Excusez du peu : Yann Barthès et Yves Calvi, reconnus depuis...
La marque Narta est parvenue à créer le buzz grâce à Nicolas Rouyé, aventurier de Koh-Lanta. Alors qu’il est pressenti pour la finale du jeu d’aventure de TF1, le participant répondant au nom de Nicolas crée la surprise en devenant l’égérie de la ligne de déodorant...
Le personnage de Clem devient youtubeuse pour l’enseigne de beauté Sephora. L’actrice Lucie Lucas, alias Clem, personnage principal de la série (à succès) éponyme, est devenue blogueuse pour Sephora. Un nouveau passe-temps qui a été intégré au scénario de la série de...
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