Sur notre blog celebrity-marketing, nous sommes les premiers à dénoncer les limites et les dangers du marketing d’influence. Non pas parce qu’on n’y croit pas, mais parce qu’au contraire, nous pensons qu’au bout du chemin, cette technique de communication a tout pour...
Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
La minceur recouvre des enjeux économiques et sociétaux considérables. Le secteur « minceur » a souvent été adepte de Celebrity Marketing. Régimes alimentaires, Compléments Alimentaires, programme de coaching santé/sport/nutrition, crèmes amincissantes, les acteurs du...
Les célébrités Vedettes de cinéma ou de la télévision, mannequins, artistes, personnages de fiction…Par leur métier, ils appartiennent au monde artistique et culturel. Très lié au monde des médias, leur image (glamour, séduction, lien social) dépend beaucoup de leur...
Le Celebrity Marketing peut solliciter avec efficacité certaines réponses psychologiques, comme l’expliquent de nombreux travaux de psychologie du comportement du consommateur. Ceux-ci mettent en évidence que les facteurs qui nous poussent à l’achat proviennent...
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