Voilà quelques études (américaines) menées en 2017 et 2018 par des acteurs de l’influence. Certes, ils prêchent tous pour leur paroisse mais Il n’empêche…elles apportent quelques précieux enseignements, même si elles font toutes l’impasse sur le problème du fake. Si...
Tinder s’associe à des influenceurs pour (continuer à ) séduire les jeunes. Rares sont les campagnes publicitaires de l’application de dating 2.0. Lorsqu’elle en fait, c’est souvent de manière détournée, et toujours avec dérision. Depuis quelques jours, des vidéos...
En juin dernier, la blogueuse/youtubeuse avait annoncé sa collaboration avec Clarins sur Instagram, mais était toutefois restée mystérieuse sur le contenu de la campagne. Après plusieurs mois d’attente, c’est sur YouTube que la marque nous dévoile sa nouvelle...
Le YouTubeur David Lafarge en a gros contre ses amis de chez Pokemon Company, et on le comprend. Tout commença en 2013, David Lafarge lançait alors DavidLafargePokemon, une chaîne entièrement consacrée aux Pokémons. Aujourd’hui, le Youtubeur cumule plus de 773 435...
Véritable business insoupçonné, Youtube rapporte, mais combien ? Et à qui ? Youtube est une plateforme de diffusion de vidéos gratuite. Gratuite, certes, mais elle n’est pas une entreprise à but non lucratif. La plateforme a basé son système sur la gratuité pour ses...
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