Tout influenceur green — ou pas qui se respecte a une coque pour protéger son précieux mobile. Alors autant qu’elle soit biodégradable pour protéger aussi la planète. Cas d’école d’une campagne d’influence efficace et pertinente. Des mannequins-influenceurs green dès...
Sur le podium d’avril-mai du marketing d’influence, 3 campagnes médaillées par celebrity-marketing.fr reposant sur 3 piliers de l’influence. 1 – L’engagement éthique Les influenceurs prennent conscience de leur pouvoir sur leurs abonnés et des responsabilités...
En ce moment, vous entendez beaucoup parler de faux abonnés/faux engagement, de plateformes automatisées, de nano-influenceurs qui auraient un meilleur taux d’engagement parce qu’ils seraient plus authentiques… Nous avons un avis très précis sur toutes ces...
Ellen Batelaan a plusieurs cordes à son arc : mannequin, influenceuse, animatrice TV et Radio… Cette jolie et élégante Genevoise (ex 1ère Dauphine Miss Suisse) exerce ses talents au bord du Lac Léman, d’où elle observe également les zones anticycloniques en tant...
Après la lecture de cet article vous vous direz sans doute que le rôle d’une agence de marketing d’influence, est évidemment d’abord de trouver le bon influenceur… mais aussi de trouver le bon angle de communication, et de conseiller l’influenceur tout autant...
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