Le marketing d’influence n’est pas uniquement mercantile, comme le prouvent le CIDJ avec sa belle campagne « Non aux addictions , Oui à ma santé » et les influenceurs qui se mobilisent pour soutenir cette cause. Pas facile pour les jeunes victimes d’addictions...
Engagements sociétaux, humains ou écologiques… les influenceurs qui jouent dans la cour des grands font leurs choix et assument. On vous donne le Top 5 de celles et ceux (d’ailleurs c’est que des « celles ») qui ont choisi l’écologie… et on y croit !...
Camaieu, Charal, Voila, Rejeanne, La Redoute : ce mois-ci, découvrez les 5 cas d’écoles que nous avons sélectionnés parmi les dizaines de campagnes de marketing d’influence de la rentrée. Un jeu concours réussi en mode « challenge » (le cas CHARAL) View this post on...
Tout influenceur green — ou pas qui se respecte a une coque pour protéger son précieux mobile. Alors autant qu’elle soit biodégradable pour protéger aussi la planète. Cas d’école d’une campagne d’influence efficace et pertinente. Des mannequins-influenceurs green dès...
Sur le podium d’avril-mai du marketing d’influence, 3 campagnes médaillées par celebrity-marketing.fr reposant sur 3 piliers de l’influence. 1 – L’engagement éthique Les influenceurs prennent conscience de leur pouvoir sur leurs abonnés et des responsabilités...
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