En octobre on a vu des stars mondiales, Brad Pitt et Barbara Palvin, faire confiance à deux entreprises françaises… et l’éclosion d’une nouvelle star du YouTube Game. Boursorama se paye Brad Pitt Celui qui nous dit quelle est la dernière marque à avoir fait...
En mai, fais ce qu’il te plaît… mais n’oublie pas l’actu du Celebrity Marketing ! D’autant qu’on parle ce mois-ci de : Kylian Mbappé, Neymar, Ariana Grande et Serena Williams. Dior adore Kylian Mbappé Bruit de couloir, ou plutôt bruit de vestiaire, la maison...
En avril ne te découvre pas d’un fil… sauf quand il fait chaud ! Et ouais, le mois d’avril a été bouillant et on parle pas que de météo… voici toute l’actualité du Celebrity Marketing avec ce mois-ci : Kylian Mbappé, Irina Shayk, Olivia Wilde, Hailey Baldwin, Céline...
Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
Le nouveau golden boy du football français s’appelle Kylian Mbappé, et tout le monde se l’arrache. Le jeune joueur français est aujourd’hui l’égérie de Nivea Men, Hublot ou encore Nike. Champion du Monde ! Ça y est, il est désormais loin le temps de Knysna, et de ce...
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