Après 20 ans de carrière, le génial basketteur des Los Angeles Lakers a décidé de quitter les parquets NBA. Hommage ultime, Nike, en collaboration avec le jazzman Robert Glasper, compose en son honneur un véritable hymne à l’amour. Le 30 novembre dernier, la superstar...
La nouvelle star NBA, Stephen Curry, s’associe à la marque de filtration Brita… attention ça mouille. Ce nom – Stephen Curry – ne vous dit peut-être pas grand-chose mais, de l’autre côté de l’Atlantique, il est le nouveau visage du basket US. Un...
C’est ce qu’on appelle : « faire une faute intelligente ». Cet été, Adidas est devenu l’équipementier de James Harden, joueur charismatique et extrêmement talentueux de la grande ligue de basketball américaine… la NBA. Un chèque de 200 millions de dollars sur treize...
Le capitaine de l’équipe de France de Basket est le nouvel ambassadeur des objets connectés Withings. La petite société française, qui monte, qui monte, a misé sur Boris Diaw… monument du basket français, au même titre qu’un Tony Parker, pour ses objets connectés. Le...
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