Aja Naomi King est la nouvelle ambassadrice de la marque L’Oréal. Aja Naomi King rejoint le très exclusif clan des loréalistas, aux côtés d’icônes de la mode telles que Jane Fonda, Julianne Moore ou encore Eva Longoria. Une chance pour l’actrice, puisque L’Oréal ne...
Le Celebrity Marketing L’Oréal s’est étendu aux influenceurs du web, une stratégie nouvelle et concluante à en croire les bruits qui fuitent en interne. L’arrivée des influenceurs beauté chez L’Oréal a boosté les ventes directes de la marque ! Et pourtant, cette...
Thylane Blondeau devient la plus jeune ambassadrice de la marque L’Oréal. Celle que l’on surnomme « la future Kate Moss » rejoint le clan privilégié des égéries de la marque de cosmétiques aux côtés d’Eva Longoria, Blake Lively ou encore Karlie Kloss. Elle vient tout...
L’Oréal s’associe à 10 YouTubeurs et lance la première Beauty Academy. #BeautyTUBE Coca Cola créait, il y a peu, Coke Tv, une chaîne 100% digitale en partenariat avec les plus grands : Wartek, Pat La Real et Emma CakeUp… C’est au tour de L’Oréal de s’essayer à la...
Maybelline : Après Gigi Hadid, May-be-Louane. Louane Emera a craqué. Elle était sollicitée depuis un moment par plusieurs marques pour devenir leur égérie, mais jusqu’à présent, elle avait toujours refusé… C’était sans compter les arguments de L’Oréal :...
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