Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
Wolves, le dernier clip de Kanye West dévoile également la nouvelle campagne de Balmain. On vous l’annonçait la semaine dernière sur Twitter, Kanye West a rejoint la #BALMAINARMY et la jeune égérie n’a pas perdu de temps pour faire ses preuves. Nommé général en chef...
Kylie Jenner devient, au plus grand regret de Kanye West, la nouvelle égérie de Puma. Après le succès de la collection créée en partenariat avec Rihanna, c’est au tour de la benjamine du clan Kardashian-Jenner d’incarner la marque sportswear pour la collection Puma...
Le “namedropping” : nouvelle tactique de Celebrity Marketing. Le namedropping vous connaissez: c’est cette manière qu’ont certaines personnes de glisser dans la conversation, l’air de rien, le nom de plusieurs personnalités qu’elles connaissent très bien...
Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
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