H&M et M.I.A coproduisent un clip musical pour la World Recycle Week. Du 18 au 24 Avril, H&M lance sa World Recycle Week, une semaine dédiée au recyclage des vêtements. Pour remplir son objectif de 1000 tonnes de vêtements usagers récoltés, la marque de fast...
H&M fait de la fille de Carine Roitfeld l’ambassadrice de sa collection de robes de mariée éco-responsable. La très frenchy Julia Restoin Roitfield vient incarner le chic à la française pour H&M et sa collection Conscious Exclusive. Directrice artistique et...
Kylie Jenner devient, au plus grand regret de Kanye West, la nouvelle égérie de Puma. Après le succès de la collection créée en partenariat avec Rihanna, c’est au tour de la benjamine du clan Kardashian-Jenner d’incarner la marque sportswear pour la collection Puma...
H&M + Balmain + Kendal Jenner vous font aimer le métier du Celebrity Marketing : quand le « Behind-the-Scene » prend la place de la campagne#HMBALMAINATION. H&M et Balmain viennent d’achever une collaboration sous la direction artistique d’Olivier Rousteing,...
Si David Beckham joue déjà aux égéries pour la marque de prêt-à-porter H&M, il semblerait qu’un petit nouveau fasse son apparition dans les rangs du bataillon : Kevin Hart. Cela fait maintenant plusieurs saisons que l’ex- footballeur incarne la maison suédoise....
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