Pour sa dernière campagne, Apple Music a fait son choix : son nom est James, James Corden. Ce week-end avaient lieu les 68e Emmy Awards, l’occasion pour Apple de dévoiler son nouveau spot, avec, pour tête d’affiche, le britannique James Corden : Certes, l’animateur a...
On s’y perd dans les égéries ? On a déjà l’habitude de ces joueurs qui, pendant une compétition sportive retransmise en video, sont plus présents et actifs sur les écrans publicitaires que sur les terrains de sport. Cette année, à l’approche de l’euro, les...
L’autodérision, un facteur viral qui fait du bien à tout le monde. L’un des facteurs clés de l’efficacité d’une campagne de Celebrity Marketing réside dans la capacité du public visé à s’identifier avec la personnalité mise en scène… C’est ce qui explique le succès...
Stevie Wonder himself et Andra Day, une chanteuse Soul américaine, reprennent en duo « Someday At Christmas »… [themeone_video mp4=”” webm=”” ogg=”” youtube=”https://youtu.be/hjBZoOs_dXg” vimeo=””...
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