Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
Le plus célèbre des marques de bijoux américaines a choisi la méthode celebrity marketing pour refaire parler d’elle. Tiffany&Co change de cap. Habituée à ne choisir que des mannequins peu connus pour présenter ses collections, ne s’appuyant ainsi que sur la...
La petite fille de Bob Marley pose pour la campagne automne/hiver 2016 de Calvin Klein. Le casting de la nouvelle campagne Calvin Klein ne manque pas de personnalité(s)… Avec Kate Moss, Margot Robbie, Bella Hadid, Grace Coddington, Lola Kirk ou Antoine-Olivier Pilon,...
Le top des tops est la nouvelle égérie de la ligne de jean de la maison française. Du noir et blanc, un bel homme et un Top-less : le mode opératoire de Riccardo Tisci, Directeur artistique de Givenchy, n’a pas changé. Après Irina Shayk, il a choisi Gisèle Bündchen...
L’ancien Rugbyman Jonny Wilkinson est le nouvel ambassadeur de la gamme Articulation et Muscles de Puressentiel. Rugby, Basket-Ball, Danse, Boxe, Natation… la marque de produits à base d’huiles essentielles continue de recruter parmi les sportifs pour représenter ses...
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