Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
Arvida Byström est la nouvelle ambassadrice d’Adidas. Après Covergirl, dont nous vous parlions récemment, c’est au tour de la 2e marque mondiale de sportswear de prôner la diversité. Elle choisit cette saison la mannequin et photographe Arvida Byström pour promouvoir...
Quel annonceur n’a pas rêvé que ses nouveaux produits soient attendus par la presse comme une star qui va présenter son prochain album ou son prochain film ? En ce sens, le cas de la collaboration de Kanye West avec Adidas est tout-à-fait exemplaire : en témoignent...
Sexe, violence, drogues, alcool et paris truqués… quand les sportifs dérapent, les marques tremblent. Dernier exemple en date : le « cas » Karim Benzema. Tout n’est pas encore élucidé dans l’affaire du chantage à la sextape, mais pour le moment Karim Benzema tient le...
C’est ce qu’on appelle : « faire une faute intelligente ». Cet été, Adidas est devenu l’équipementier de James Harden, joueur charismatique et extrêmement talentueux de la grande ligue de basketball américaine… la NBA. Un chèque de 200 millions de dollars sur treize...
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