En mai, fais ce qu’il te plaît… mais n’oublie pas l’actu du Celebrity Marketing ! D’autant qu’on parle ce mois-ci de : Kylian Mbappé, Neymar, Ariana Grande et Serena Williams. Dior adore Kylian Mbappé Bruit de couloir, ou plutôt bruit de vestiaire, la maison...
À l’occasion de la journée internationale pour les droits des femmes, ce 8 mars 2019, nous avons réuni les meilleures publicités d’aujourd’hui et d’hier qui mettent en avant les femmes… sans paquet de lessive pour ménagères stéréotypées ! Fort heureusement le message...
Le Big Game, une occasion en or pour les marques et le celebrity marketing. [themeone_quote color=””]« 15% des marques américaines utilisent une personnalité dans leurs campagnes marketing. » – Service d’information du...
Le calendrier Pirelli 2016 est arrivé… et il risque de vous désarçonner. Chaque année, Pirelli fait défiler les plus belles femmes du monde dans les pages de son calendrier. Pour 2016, la marque de pneus innove, avec un casting reposant cette fois sur d’autres...
So Fast, la nouvelle campagne Nike, a mobilisé 13 athlètes et un Grand Géocoucou. Les athlètes Nike, c’est pas ce qui manque, et, chaque année, la virgule met un point d’honneur à recruter les meilleurs prospects de chaque sport… alors, une fois de temps en temps,...
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